Communicating in Turbulent Times
We know our members have been dealing with a lot of stress regarding the volatile changes in our marketplace. IFCA is working with several media outlets to let the agricultural community know how the economic downturn has impacted their local ag retailer. With so much being printed about the wholesale prices of fertilizer, it's important to remind everyone of the value that the ag retail sector brings to the marketplace and express our thoughts on the challenges we may face this spring with demand for product. IFCA's perspective on the situation was printed in Farmweek and Agrinews recently. For a copy of the article, go to the IFCA homepage. Thanks to all of our members who call the office with updates, concerns, and to just share with us what is going on out there. Hat's off to you for maintaining your professional attitude about it all as you work to communicate the issues to your farmer-customers.