In terms of crop inputs, crop nutrition tends to dominate. For several years now, fertilizer revenues among ag retailers have easily outpaced the income from all other crop inputs/services sales. In fact, in most years since the 2010s began, the fertilizer category has represented almost half of all annual input/service sales among CropLife 100 ag retailers.
 
And this should come as no surprise to long-time followers of agriculture. As CropLife® magazine made the point during our first The Ag Retailer’s Guide to Crop Nutrition back in 2016, crop nutrients provide the “blood that powers the heart of all agricultural decisions each year, the seed in the ground.” Still, some things have changed for the fertilizer sector since that first special report was published eight years ago.
 
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