A Lesson in How to Stay Relevant in Ag Retail
This year marks the 40th anniversary of the CropLife 100 list of top U.S. ag retailers. As I noted in my March CropLife® column, Editor Eric Sfiligoj and I are busy accumulating frequent flyer miles as we criss-cross the country visiting with ag retailers, including independents, nationals, and cooperatives, to learn how business for these companies has changed since 1984 and how they stay relevant.
My visit to Kansas-based Mid Kansas Coop (MKC) to meet with EVP and CMO Dave Spears and the team was enlightening, particularly the time we spent at the coop’s Safety Center.
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My visit to Kansas-based Mid Kansas Coop (MKC) to meet with EVP and CMO Dave Spears and the team was enlightening, particularly the time we spent at the coop’s Safety Center.
Click Here to read more.