What's to Come For Ag Retail: Put The Future Into Focus
The foundation of ag retail has been cemented in supplying farmers with solutions to their needs. But remaining stubbornly rooted in yesterday’s success poses a great risk to today’s infrastructure crumbling to serve the farmer of the future.
In 2020, Farm Journal and Aimpoint Research partnered to look at the implications of Aimpoint’s Farmer of the Future psychographic segmentation and layer on what that means for the ag retail sector. A similar study was conducted in 2022 and presented at the most recent Agricultural Retailers Association Conference and Expo. Here are some of the key takeaways.
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In 2020, Farm Journal and Aimpoint Research partnered to look at the implications of Aimpoint’s Farmer of the Future psychographic segmentation and layer on what that means for the ag retail sector. A similar study was conducted in 2022 and presented at the most recent Agricultural Retailers Association Conference and Expo. Here are some of the key takeaways.
Click Here to read more.