About one month before the end of 2022, more than 650 attendees gathered in San Diego, CA, for the annual Agricultural Retailers Association (ARA) meeting. Although the organization spent some time looking backward — since it was celebrating its 30th anniversary — much of the event was focused squarely upon what the future holds for the industry. Indeed, ARA Board Chair Ian McGregor of The McGregor Co. said as much to those gathered for his conference introduction.
 
“As trends like consolidation and technological innovation continue to change the dynamics of our industry, we must be looking ahead to collect the critical tools and knowledge needed to meet the needs of farmers for years to come,” McGregor said.
 
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