In the next two to three years, Drew Garretson, Senior Director of Digital Experience at Ceres Solutions, believes we will be beyond just technology adoption, and the industry will have transitioned to a time of technology judgement. Customers and employees will start evaluating who they do business with and who they work for on their technology use.
 
“I don't know if it'll be 12 months, but I believe it's in 24 or 36 months, but I'm going to call it judgment,” he says. “I think our customers and our future employees are actually going to be judging us on our digital portfolio and our technology use to determine not if they want to come to work for us or if they want to do businesses with us.”
 
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