How Fertilizer is Winning the Race for Ag Retail Dollars . . . For Now
If you are wondering, the answer is eight years. As for the question, a slightly longer explanation is needed.
The year was 2013. Following another in a string of strong sales years, the fertilizer category among CropLife 100 ag retailers had grown to $15.3 billion. This represented 53% of all crop inputs/services sales within the CropLife 100 rankings and it seemed as if fertilizer would soon garner around 60% market share.
However, this did not end up being the case. Over the next several years, the fertilizer category stumbled out of the gate in many of the annual CropLife 100 races. Although the category continued to lead in overall sales, revenue, and market share started to drop. By the time the 2020 CropLife 100 survey rolled around, the fertilizer category recorded sales volume of only $12.8 billion. This represented a 40% market share of overall crop inputs/services revenue among CropLife 100 ag retailers — only 1% better than the market share held by the crop protection products category.
Click Here to read more.
The year was 2013. Following another in a string of strong sales years, the fertilizer category among CropLife 100 ag retailers had grown to $15.3 billion. This represented 53% of all crop inputs/services sales within the CropLife 100 rankings and it seemed as if fertilizer would soon garner around 60% market share.
However, this did not end up being the case. Over the next several years, the fertilizer category stumbled out of the gate in many of the annual CropLife 100 races. Although the category continued to lead in overall sales, revenue, and market share started to drop. By the time the 2020 CropLife 100 survey rolled around, the fertilizer category recorded sales volume of only $12.8 billion. This represented a 40% market share of overall crop inputs/services revenue among CropLife 100 ag retailers — only 1% better than the market share held by the crop protection products category.
Click Here to read more.