New Research Points to Ag Retail Challenges with Carbon Programs
Ag retail sits in a compelling place when it comes to participation in carbon sequestration programs. They are often involved in collecting and managing data. They most often have a unique trust bond with the farmer customer, and solid partnership arrangements with product manufacturers. They also help to curate and champion technologies and strategies in conjunction with the farmer.
So it’s critically important to the success of carbon initiatives that retailers are fully aware of existing and emerging programs, can see a clear path to their involvement, and understand how to bring farmer customers into the fold.
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