There certainly has been no lack of hoopla lately regarding the opportunities farmers will reap from the emerging carbon marketplace and other sustainable initiatives.
 
While the architects of the new eco-markets focus on building opportunities for farmers, they seem to be dismissing a key player that could determine the success or failure of carbon and water quality markets as a whole. That player is none other than ag retail.
 
Why Ag Retail?
 
Aren’t carbon credits all about the farmer and his or her fields? Not necessarily.
 
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