In life, a lot can change in five years. Children can graduate from college, car loans can be paid off, and babies can grow into toddlers.

 

For ag retailers, the past five years have also seen their share of changes. Primarily, however, commodity prices have remained stubbornly low, net farmer income has dropped, and once-regular agricultural export demand from countries such as China has been brought into question.

 

Five years ago, in 2015, CropLife® magazine started a feature to kick off its annual State of the Industry report — the Buying Intention Survey. At that time the agricultural industry was coming off of several up-and-down economic years, and most market watchers were completely at a loss to make accurate predictions regarding what product categories ag retailers and their grower-customers would be supporting with their dollars for the upcoming growing season. The inaugural survey helped provide some clarity in this regard.

 

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