The Grocery Manufacturers Association (GMA) is trying to ease concerns Senate Democrats have with a new system to label foods with genetically modified ingredients.

 

The supermarket trade group responded Wednesday to the letter Sens. Richard Blumenthal (D-Conn.), Ed Markey (D-Mass.), Patrick Leahy (D-Vt.), Bernie Sanders (I-Vt.), Jon Tester (D-Mt.) and Chris Murphy (D-Conn.) sent last month questioning GMA’s SmartLabel initiative, which allow consumers to scan a barcode or QR code with their smartphone and get more information about a product online if the manufacturer participates in the program.

 

Senators asked GMA to answer three specific questions: how it can ensure all customers, even those without smartphones, have access, how consumer privacy will be protected and how the technology will work.

 

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